The Digital Marketer’s Apprentice
Keep up to date with digital marketing trends and news.
Super Bowl – commercials the new entertainment
The Super Bowl arguably could be one of the most important events of the year for digital marketers. The event itself extends beyond just the three hour game. It is renowned for the halftime show with acts from global stars such as Shakira, J-Lo and Prince. And of-course the most iconic commercials of all time!…
Online gambling and COVID-19 – do marketers have an ethical responsibility?
The COVID-19 crisis sees Aussies locked down and isolated from their normal daily routines. We all know the hardships of home boredom and concern for what is next. But what may not be widely known is that online gambling in Australia has seen a 150 per cent spending increase between April and May 2020. The…
Rewarded to play: Incentivising video ads
Free to play mobile gaming apps are rewarding players who engage with video advertising content. Rewarded video advertisements are an integrated media promotion that is present throughout gameplay. It is the instalment of content that is specifically placed to engage users of the app in a non-monetary manner. This digital marketing tool is a win-win…
Rebel ready for AFL siren to sound with DOOH at the forefront
As consumers we are all familiar with ‘out of home’ (OOH) marketing campaigns. Some that come to mind include; the iconic Vegemite billboard display on Punt Rd, or the determined face of Djokovic around the Australian open at Federation Square. These types of marketing campaigns have become some of the most recognisable, and consumer’s can…
About Me
Hi, Emma Kirby here. I am a business student with a keen eye for digital marketing trends and updates.
I have a particular interest within the Australian market, however open to international innovations. I seek boundary pushing concepts and optimization of familiar and new tech.
I look forward to exploring digital marketing with you. Welcome.
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The Digital Marketer's Apprentice 